Branding and packaging for a faux sparkling water brand, Fizzle Water. I aimed to separate Fizzle Water from other sparkling waters through color and language, creating a brand with charm and attitude.
As an exercise in sustainability, I researched potential packaging materials that could be used. The cans would be made with recycled aluminum from Novelis. Instead of using plastic rings or excessive cardboard, a pack of Fizzle Water would be held together using the KeelClip. This would create a product that is 100% recyclable.
